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Starchina International Trade Company Ltd. of China will buy more than 4 million kilograms of Ceylon Tea annually in terms of an MOU and the import quantity is expected to increase by 10 percent to 15 per cent every year, a government press release said.
The release: The Memorandum of Understanding has been signed with Fujian Starchina International Trade Co. Ltd, a subsidiary of Fuzhou Benny Tea Industries Co. Ltd according to the vision of the government of Sri Lanka to “Promote Investments and Trade”. Minister of Plantations Industries Dr. Ramesh Parthirana and Sri Lanka Tea Board signed a MOU, with one of the largest tea companies in China. The MOU was signed by using Zoom technology in front of the ambassador Dr. Palitha T. B. Kohona of embassy of Sri Lanka in Beijing. The other participants were Jayampathy Molligoda, chairman of the Sri Lanka Tea Board, the Group Chairman of Benny Tea Industries Co. Ltd and the Sri Lanka Tea Board representatives in Beijing and the officials of “BEST Energy Co. Ltd” the local representation of Benny Tea Industries Co. Ltd.
This MOU was Initially recognized and approved by the Board Directors of Sri Lanka Tea Board, Plantation Ministry, Attorney Generals office of Sri Lanka, Ministry of Foreign affairs and finally the President and the Prime Minister, head of the Sri Lankan Cabinet.
Chinese market highlights.
China tea market is rapidly growing and converting Green tea to Black tea with a substantial growth. By 2020, China’s Ceylon Tea imports registered 14.2 million kilograms, year-over-year increase by 20%. Sri Lanka average tea production registered 310 million kilograms per year and renowned as the best and cleanest orthodox teas in the world.
Starchina International Trade Company Limited will buy more than 4 million kilograms per year, and predicted to increase the import quantity by 10%-15% annually. Also improving to purchase value added Ceylon tea year by year starting from 60,000 kgs in the first year. The validity of this agreement for 15 years and the advantage is the buying company assures the quantity with an annual increase for the number of years through a legally bound agreement. Starchina International Trade Company Limited currently operating with over 3000, B 2 B clients and more than 180,000 Milk tea shop clients in China.
All Sri Lankan exporters will be enjoying “ZERO” cost to ge into this market as online platform charges, security deposits, annual renewal charges, logistics, operation and promotion fees depend on occasions and cases.
Special credentials of the agreement
This is the first occasion that the Sri Lanka Tea Board in getting into signing for an agency (not an exclusive agency ship) agreement with any other country or a private company to increase Ceylon Tea exports. The said MOU and agreement will be uplifted to promote and increase of marketing of Ceylon tea in China in a greater way.
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