Key initiative at 10th International Exhibition of Drinks, Tea, Coffee and Related Industries (DRINKTECH-2023) in Iran
The Embassy of Sri Lanka in Iran, in collaboration with the Sri Lanka Tea Board, organised a Ceylon Tea promotion program at the 10th International Exhibition of Drinks, Tea, Coffee and Related Industries (DRINKTECH-2023) at the Tehran International Fairground held from 7 to 10 September 2023.
The key features of DRINKTECH-2023 included a tea-tasting session, one-to-one meetings with several prominent tea importers and buyers, discussions with key representatives of the Iran Tea Association and a media briefing session. The exhibition was the biggest event on production, supply and services related to hot and cold beverages in Iran.
During the four-day event, the Sri Lankan Embassy displayed Ceylon tea export products with information on the varieties and quality of Ceylon tea at the Ceylon Tea pavilion, attracting a large number of visitors. The trade section of the Sri Lankan Embassy also held a significant number of productive business-to-business information-sharing meetings with potential importers and trade-related service companies as well as an awareness campaign. A short film on “Ceylon tea industry”, produced by the Sri Lanka Tea Board, was also screened. Over 250 exhibitors, with around 15,000 trade representatives were present which attracted over 100,000 visitors.
At the business discussion on “Ceylon Tea Industry & Market Opportunities”, the Ambassador of Sri Lanka to Iran, G.M.V. Wishwanath Aponsu, said Ceylon Tea is unique in taste, aroma and purity, with many health benefits. He urged the importers and buyers to purchase Ceylon tea and support Sri Lanka’s economy and strengthen its tea market in Iran and West Asia. Over 35 represented companies conveyed their interest in doing business with Sri Lanka.
The Deputy Chairman of the Iran Tea Association, Roshanak Ramezaninejad appreciated the active participation of the Ambassador and his Embassy staff at the DRINKTECH-2023 Exhibition. She expressed the interest of her Association to work together with the Tea Exporters’ Association of Sri Lanka and other relevant stakeholders to expand business co-operation and increase the Ceylon tea import volume. Briefing the progress of implementing the Memorandum of Understanding (MoU) on tea for oil between Sri Lanka and Iran, Ambassador Aponsu underscored that a joint venture in the humanitarian trade will bolster ties between the two countries and help expand bilateral relations.
The visitors at the Sri Lanka Pavilion and participants at the business discussion were served Ceylon tea, Sri Lankan cuisine and presented samples of the seven regional teas of Sri Lanka.
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