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The Silpo supermarket chain of the Fozzy Group has launched a novel concept to promote Ceylon Tea by setting up a Sri Lankan featured shopping outlet, Silpo – Sri Lanka, in greater Kiev under the Silpo supermarket chain.
The Sri Lanka Tea Board set up a separate area to promote Ceylon Tea at the Silpo – Sri Lanka mall.
The Sri Lanka Tea Board plans to conduct promotional and branding activities for Ceylon Tea at the Sri Lankan featured mall and some of the identified outlets of Silpo supermarket chain.
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