Walk up to any auction room, you will not find it difficult to identify the auctioneer. Not because he sits on the rostrum or is in the possession of a sleek gavel. His distinguishing features lie elsewhere. He is cultured and civilised, tactful, eloquent and westerly to the core. Couched within the frame, is his professional acuteness in tea manufacture, tasting and valuing, analysing and forecasting the world tea markets, and above all, conducting the auction in an orderly manner and at an unbelievable speed, that leaves the bystander totally confused.
The brokers still carrying typically Anglo-Saxon names. They enter into many aspects of the trade from the time the dainty leaves are plucked in the field until it is eventually shipped. Sandwiched between the buyer and the seller, he has much “tight rope walking” to do in an effort to accommodate the apparently diverse interests of the two parties. Yet, the trust that both these groups reposes in the auctioneer is evident in the confidence with which he lets the hammer fall for a bid that, under normal supply-demand conditions, reflect a price that is remunerative to the seller and affordable to the buyer.
His main role however is the preparation of teas for auction, sale thereafter and the final documentation to both buyer and seller. Not all teas meant for export are channelled through the auctions. There are other forms of sales approved by the Sri Lanka Tea Board, but this form of sale is almost negligible. The massive increase in exports witnessed during the past few decades will show up the extra work that has been undertaken by the brokers to keep the international trade in tea moving.
(Metric Tons)
1960 185,875
1970 208,277
1980 184,493
1990 215,251
2000 287,971
Tea is harvested in Sri Lanka throughout the year, and quality from the various districts varies seasonally according to weather conditions. Unlike most producer countries, we in Sri Lanka are blessed with two monsoons a year. Further, the natural terrain of the land makes it possible to manufacture a wide variety of teas, to serve up to the growing and diverse needs of the consuming public.
Plantations on the Western side of the country in the Nuwara Eliya, Dimbula, Dickoya, and Maskeliya districts produce their best quality teas during the first quarter of the year. Estates on the Eastern side situated in the Uva, Maturata and Haputale districts acquire flavour during the third quarter of the year.
This gentleman holds an esteemed position in the trade, and is regarded as a perfect “go between.” Sellers have recourse to him all the while, and at every turn, they turn to him for counsel. He has access to all the buyers operating in Colombo. There is a constant exchange of views between these two parties. As a result, they are in a position to gauge the exact requirements of overseas buyers. This information is always passed on to the producers through their agents. It is at this stage that the journey of tea starts, with the broker getting actively involved in all operations down the line.
The moment an invoice is completed on the estate, which could comprise of different grades, the superintendent draws from the bulk, two sets of samples. One set is rushed to the managing agents and other to the selling broker in Colombo. The merits and the demerits of the tea are, in essence identified at this point.
This specialised job involves a close examination of the dry leaf, the infusion, and the tasting of the liquor to assess its value from the point of view of manufacture and specific consumer demand. These communications which are termed “muster reports”are a perfect analysis of what goes on in the factories many hundred of miles away. This lays down the guide lines for the superintendent and the tea maker to follow. If on the other hand, an imperfection is spotted, remedial measures are suggested immediately, before the general standards deteriorate. The broker acts as a quality controller of tea.
Today, weekly sales, average about 5.5 million kilos, with the possibility of quantities building to over eight million kilos during the cropping months. Four to five million kilos of tea arrive daily to sellers or brokers stores in Colombo The Committee of the Colombo Tea Traders Association through the assistance of the brokers, follow these arrivals closely, and regulate the closing of catalogues in a manner, so as to ensure an even flow of tea to the trade, and at the same time preventing a backlog building up during rush periods.
By - Laws pertaining to the cataloguing of teas are under constant review, with periodical changes being made in keeping with the requirements of the trade. It is a flexible set of rules that are often adjusted to suit the conditions of the day.
Broker’s responsibilities are many. It is from the time a tea arrives in Colombo either to sellers or his own stores, the broker gets directly responsible, and he has to ensure that the teas are sold as soon as possible.
With the expansion of the activities of the tea trade in recent times, there has been a tremendous increase in the liveliness at the market place. Voices heard at the sale room have increased, and with it, requests for membership to the CTTA are ever increasing, all wanting to operate at the tea auctions. It became necessary to divide the membership into three categories.
Active Membership - Those persons, firms, companies, or organisations who purchase more than 500,000 kilos of tea at the tea auction in Colombo, or are agents of tea estates who sold more than 500,000 kilos of made tea, or brokers who had catalogued more then 500,000 kilos of tea in the previous calendar year qualified for membership in this category. Active members who do not satisfy these criteria in any year shall automatically be transferred to associate membership in the following year.
There are more than sixty active buyers and twenty-seven active sellers who enjoy over hundred year membership.
Associate Members - Those who could not satisfy the above requirements are regarded as associate members, but are eligible to seek active membership on satisfying the above requirements.
There are seventy-five associate buyers and three associate sellers who enjoy over hundred year membership.
Honorary Membership - Honorary members are appointed by the General Committee and are persons whose experience would benefit the association.
For last year over 220 shippers had operated at the Colombo auctions to secure their requirements for shipments to over one hundred destinations.
All main sale teas arriving in Colombo are carefully sampled and inspected to ascertain whether there are any variances, in which case, the teas are re-bulked before cataloguing. Sample allowance varies with each grade. For purposes of sampling, packages are selected at random. Each buyer is entitled to a two ounce sample. Majority of the buyers supply their own tins, but there are others who are entitled only to a small selection. Brokers provide them with samples, paper wrapped.
All Today, the number of lots offered for sale could vary from seven thousand to ten thousand each week. This calls for tremendous amount of work in brokers sampling rooms, and involves the distribution of 14,000 to 20,000 samples to the trade each week. Sampling is a highly skilled operation, and it has been worked to a fine art, as an error at this point could cause rejection of teas, and above all, having to face the wrought of the seller.
These samples are made available to the buyers together with the printed catalogue of the broker about a week before the sale. During the quality season, air-mail samples of all improved teas are required by buyers well ahead of the sale date, for onward transmission to overseas buyers for bids. This calls for extra work, but they are all taken on the stride. The broker’s only ambition is to obtain the best possible price for the teas.
Tasting Sale Samples
The broker has to have a through knowledge of the teas he is handling. All teas catalogued are carefully tasted about a week before the sale. A comprehensive report is given on each lot, which include its merits and de-merits, and a valuation placed depending on the prevailing market conditions. This information is transmitted to the seller. Routine visits are undertaken to seller's offices each week, followed up with similar visits to buyers to discuss the relative merits of each lot.
This form of free dialogue between sellers and buyers gives the broker an excellent opportunity to ascertain the exact requirements of buyers and their criticisms if any. These findings are passed on to the sellers for necessary action. Very often, this form of information is vital to the estate to improve the value of their teas. When the broker ascends the rostrum to sell his teas, he has a precise knowledge of each lot and has made a through evaluation of the tea he is selling. He is the best person at that moment to make the final decision one way or the other.
It should not be imagined that these courtesy calls to buyers and sellers are always too technical or cheerless. The broker very often is, up-to-the-moment source of information regarding local events, social or otherwise, even test match scores.
Until 1966, Colombo auctions were held on Monday and Tuesday each week, but with the introduction of the Poya Day System, this order could not be followed After having made a through study, the CTTA was compelled to make alternate arrangements, and the current system has worked out quite well, as overseas clients report little or no inconvenience on their part. It must be pointed out that at the local end, buyers and brokers have been seriously affected when Poya day holiday runs concurrently with the international week-end.
Operations at the Auction
When the amount of lots was small, and the buyers operating at the auction small, the sale was conducted at a very brisk pace, averaging about six lots per minute on a firm market. The run of the sale tends to slow down on a falling market, and a similar situation could occur on a rising market during quality seasons. Today, the quantities handled each week are large, and buyers operating at the sale have increased tremendously, with the result there is a tendency for the sale to slow down.
The selling order of brokers is determined well ahead of time. On the day of the auction, each broker enters the rostrum and proceeds to sell his catalogue, in accordance with the instructions received from his sellers. He cannot waver his trend in selling, and has to maintain a steady speed, taking into consideration all the points noted in his catalogue. He may consider a buyer’s bid on any particular lot too low. He has the option of withdrawing the tea, or recording the highest bid for negotiation, after consulting the seller. To maintain a steady balance, the broker has not only to know his tea, but also world trends. All these factors play an important part before he takes the final decision to sell the tea.
The most trying moment for the broker arrives thereafter, when he has to discuss the prices and the bids he has obtained with the seller. Sellers react differently to realised prices. On a rising market, both parties would be happy, but on a falling market, the broker has to face a barrage of questions. They nevertheless, accept the changing events at the market place each week. The sellers however are conscious of the fact that the broker is all out to obtain the best possible price for the teas he sells.
Once the purchases have been finalised, the broker returns to the office and arranges for the issue of delivery orders to each of the buyers. While is been done, quarter kilo purchase samples are also issued to buyers to check their purchases and make up their trial blends. All these functions are carried out to clock work precision.
Collections and Settlements
After having met up with the more challenging part of a broker, he now settles down to his routine task of collecting sales proceeds from the buyers and settling the sellers. Payments for purchases by the buyers to the broker are made on or before Prompt Day that is six working days after the day of the sale. Payment to the seller after the deduction of the brokerage of one percent and other miscellaneous charges is made seven days after the date of sale.
In a way, the functions of the broker have been reduced to a great extent today. Before the abolition of the Ad Valorem Sales Tax and the Export Duty Rebate Scheme in November 1992, the broker was called upon to assist the government in the collection of the various levies, worked out on a complicated formula. All teas realising more than Rs. 1.85 per pound at the Colombo auctions was subjected to a maximum tax of cents 70 per pound. This tax was deducted from the seller’s sale proceeds, but in actual fact was paid in advance of the prompt date, by brokers to the Commissioner of Tea Exports. The amounts collected each week varied tremendously according to the quantities on offer and market trends.
Since the inception of this Ad Valorem Tax in June 1959, the brokers had been responsible for the collection of over Rs. 285 million, which had been safely deposited with the Commissioner of Tea Exports. Further, had it not been for the broker, it would have been impossible for the sellers to obtain their duty rebates each week along with their sales proceeds.
It must not be forgotten that the broker, in the midst of all these customary functions, has to get ready for the next sale, He by then would have tasted all the teas coming up for the following sale and all findings transmitted to the respective sellers. The most formidable part of his job surfaces once again, and this goes on as night follows day, about fifty times a year, until his retirement at sixty-five.
Broker as a Quality Controller
The broker plays the part of a “quality controller.” He, besides being an auctioneer, and a tea taster, possesses a through knowledge of tea manufacture, and are often seen visiting factories assisting them to produce teas in keeping with current requirements. This form if information is readily available to the broker through his connections with buyers. In addition, all brokers have their correspondents in all marketing centres in the world. Useful information is exchanged after each sale. This includes detail information of market trends, and statistical data regarding other selling centres and producing countries. These intelligence reports in turn are passed on to the trade. This knowledge is often extended with the interchange of samples from other tea producers in the world. The Colombo broker has the advantage of tasting teas from our competitors. Exchange of information is a system that has evolved through the past century. It is gathering momentum all the time, for the greater good of the tea industry.
The Tea Research Institute relies to a great extent on the expertise within the broking fraternity, to report on their experimental samples. These experiments relate to various aspects such as growth, yield, resistance to disease, pest control, effects of shade, soil, manufacture and also the application of advanced technology in manufacture and the development of new clones. As a result, a broker member is always represented on the Experiments and Extension Committee of the Tea Research Institute. The brokers have played a leading role at all stages in the development of instant tea in the country.
In addition, the brokers continue to have a close rapport with the Ceylon Institute of Scientific and Industrial Research, in all matters associated with tea. Brokers have acted jointly with the Ceylon Bureau of Standards in drawing up a Standard Glossary of Tea Trade Terms.
Brokers are called upon to serve on the various panels appointed by the Ceylon Chamber of Commerce. Survey reports are issued to shippers on request. This was a standard requirement when teas are shipped to countries where the economies are centrally controlled. Damaged caused to tea at the point of export is inspected by them for settling insurance claims. They serve on Arbitration Boards. They also report on samples drawn by customs on behalf of the Commissioner of Tea Exports as spot checks, to determine whether or not shipments conform to the composition of the blend sheet.
Today, with the estates coming under private management, there is severe competition, within and outside the group, each trying to get the better of the other. There is excitement in the factory, and experiments are carried out, very often ending up with better teas. The broker is the “watch dog” of all these happenings, this, no doubt tends to increase his work-load in office, but he attends to it with pleasure. During the agency house era, they employed visiting agents to advise estates on agricultural and technical aspects. This function in recent times has been passed on to the broker.
The partiality the estate staff had towards the broker is ever increasing. In recent times, superintendents and factory staff visit their brokers more often than before. They feel that valuable information regarding the requirements of the trade could be gathered at these meetings. Comparative batches are often tasted in broker's offices. This offers them an opportunity of tasting the better selling teas along with theirs, and identify the weaknesses in their teas. They are often called upon to train estate staff, which is gladly undertaken by the brokers.
Broker as an Arbitrator
The present system of marketing of tea through the public auctions, where an independent person looks after the interests of both the buyer and the seller, has existed in this country from the time the first auction was held in the morning of 30th July 1883 at the office of William Somerville. This arrangement has been put to the test under trying conditions previously, and has come out best, with on other alternatives ever suggested.
This system has existed from the time there was produce to be marketed. It has existed from the time colonial powers started with their own mercantile systems. It reaches maturity only with the British. On several occasions earlier, this method of mercantile behaviour, had come under heavy fire.
Many authorities have been driven to study this system minutely, but they have all reported favourably. We in Sri Lanka had this operation examined in detail by two Commissions of inquiry. They had no adverse comments to make, but recommended its continuation. India our immediate neighbour, went further. After having studied this arrangement in greater detail, they recommended the introduction of many more auction centres. The new comers to the tea industry are presently contemplating the introduction of a more organised system of marketing, and what they mean to do is, to follow the public auction system.
Many unwise and premature attempts to change the auction system in the past have failed. The formation of the Trincomalee Tea Administration in 1958 saved the day for the tea industry. With its arrangement of shipping teas through Trincomalee, the marketing of tea underwent radical changes. It brought into existence a new form of arrangement. The samples of the teas held on estates were sent down to the broker for distribution to the trade. This was referred to as the “Ex estate Sale catalogue.” The exporters were then given the option of shipping his teas either through Colombo, Galle or Trincomalee.
This system, which exists even to day, despite the port of Trincomalee closing down long time ago, speaks volumes for its success. The entire ex estate sale works on mutual trust, and in a situation such as this, the position held by the independent broker assumes special importance. Samples are despatched direct from the estate, and purchases are made in Colombo, with the teas still held back on the estate. The main reason for the system to work so efficiently is the fact that the position of the broker as an independent arbitrator is well accepted by the trade. He is treated as an integral part of the marketing system.
In case of a dispute, if the seller takes the mantle of an arbitrator, there is bound to be a loss of confidence, and would affect the smooth working of the marketing system. These shortcomings were common during the agency house days, when the buyer was also an essential part of the system that managed the affairs of the estate. This subject was discussed at length by the Commission of inquiry on Agency Houses and Broking Firms. They were critical of this system, as there was room for abuse and malpractice, which could eventually affect prices.
Today, there are eight brokers, all with a high state of alertness, and competing with each other to serve the sellers. Efficiency counts today, which ultimately results in better prices to the producer and enhanced revenue for the country. The long standing success of the tea industry that follows the public auction system, could be attributed to the integrity of the broking fraternity who has held the scale impartially between buyers and sellers.
Recent Developments
London, was for a long time not only the leading auction centre, but also served as the barometer for world tea prices. This position could not be held for long, and with more producing countries organising their own sale centres, London had to give in, and before long it had to die a natural death towards the end of the twentieth century. The biggest blow came their way when India and Sri Lanka decided to shift their entire trade to local centres. Today over 80 % of black tea is marketed through auction centres in Calcutta, Mombasa Jakarta, Chittagong, Gauhati and Cochin, and Colombo, with the latter leading the way. For the year 2000, over 270 million kilos came under the hammer in Colombo, from a production of 305 million kilos.
With the vast expansion in trading activities taking place in recent times, the possibilities of a few buyers dominating the market and “fixing prices" in the current marketing system have not been completely ruled out. It has also been pointed out that the present system of marketing offer little incentive for value addition by producers. Some sophistication to the prevailing marketing system is called for. Some have advocated “off shore” auctions. Others have suggested following the pattern of the “Dutch” auction, whilst still others have recommended introducing “dollar” auctions. Unfortunately, all these suggestions have generated insufficient support.
Today, the tea industry is at the starting point of a possible series of changes. Not that the auction system is completely outdated, but is this age-old system seems out of tune with modern developments in marketing. The marketing system of the days of yore is under heavy pressure today, not in abandoning it totally, but adopting it to meet the needs of the 21st century. As suggested by Mr, Sivaram, “it is not a case of substituting but supplementing the hammer with the computer.” Action is been taken in this regard, as the present marketing system seems to be bursting at the seems.
The main reason as to why any modern marketing mechanism cannot really replace the public auction system is the incomprehensible diversity of tea. We are happy to report that Forbes & Walker is in the process of revitalising the present form of auction by introducing a new form of on line sale of tea. It is a novel form of provision a transparent, speedy, and efficient process that makes private sales easier to the buyer and rewarding to the seller.
All buyers and sellers currently operating at the sale are eligible to be registered with the site. They will have access to the trading floor, view the teas catalogued, make their offers, monitor the status of their bid in relation to other competitive offers and receive conformation of sales.
This system, if developed to perfection, is expected to create more rivalry at the market place, stimulate better offers from overseas buyers, and activate the market all-round, thereby obtaining better prices for the sellers.
This could be the initial step to initiate change, but in this dynamic world of marketing, far more creative action is called for. With the steady increase in auction quantities, with one of the sales during May 2001 reaching 8.7 million kilos, it had become absolutely necessary to speed up sales. Today, The CTTA is contemplating introducing e-auction sales, but the key issue is whether haste will result in waste. Speeding up the auction is no doubt an issue, but will it have a detrimental effect on prices.
Today, the market place is enlarging, and the buyers and sellers are far flung from the scene. The brokers on the other hand, can no longer confine their activities to the auction room. They are now called upon to provide information on market development, not only in Colombo but from all over the world. This is the information that had been wanting so far. Introduction of a web-sight will enable the dissemination of such information in a more effective manner.
Mincing Lane - The Citadel of the Broking Fraternity
A broker’s involvement in tea, usually starts at Mincing Lane. This association dates back to 1687, when the first shipment of 5,000 pounds of Chinese tea arrived in London. It was the era of Clipper-Ships, seen darting across the seas, carrying the most sought-after, and precious cargo of the orient, to the western world. The interest and excitement among tea's dealers during the Clipper-Ship days were rivalled only by the Derby.
The tea trade was then the highest class of mercantile objective, and during the tea season, the celebrity of all eyes was the dashing “tea-clipper,” speeding under her enormous spread of snow-white canvas, from far-away Cathay to her British or American home ports. They were all freighted with the choicest of the new season pickings. A cargo meant to enrich the consignee on first arrival. The best sailing masters, the finest mariners, and the swiftest vessels afloat were represented in the tea fleet.
The racing of the tea ships was at that time the all-absorbing topic at Mincing Lane, the hub of the tea trade, and at all clubs and firesides. When the clippers enter the English Channel, the excitement becomes intense. Before the days of the telegram, when news travelled slowly, the arrival of tea clippers had in it even more mystery and of thrill. The crew of the winning ship were often showered with gifts by the owners of the cargo. The first tea put on the market always enjoyed a premium of 3d to 6d per pound.
It is at this point, that the brokers get to work, drawing samples from the many hundreds of packages for tasting at Mincing Lane. Then the bids would be made by the large dealers, duty paid on the gross weight, and by the following morning the new season’s teas would be on sale in Liverpool and Manchester.
Pioneer Brokers Push Their Way into History
To focus the spotlight on the local scene, the pioneer tea tasters who expanded their activities to other tea producing countries, were mostly trained at Mincing Lane, where all the complexities involved in tasting and valuing are imparted. Those pioneer tea tasters who arrived in Ceylon during the latter part of the twentieth century, easily found suitable positions with the Broking fraternity. Employment was assured to those who had training in Mincing Lane, then considered the stronghold of the tea trade. They arrived in the country at a time when times were difficult.
It was an era when the old staple coffee had failed and buried, and tea was fast heading to be the new principle commodity. Business was disappointing, and some of the new comers found it difficult to sustain themselves. It is reported that after the first month of operations, following the establishment of the partnership between James Forbes and George Chapman, each partner took home Rs. 257.84 for there troubles. They were nevertheless confidant that the dark clouds would move on fast. So it happened, and by the early 1890’s, business had begun to develop, and there was sufficient money to be made, in the fast developing commercial environment of the country.
John Brothers
The local broking fraternity got under way with the arrival of Edwin John from England in 1870, when tea was established as the principle commodity. He became a partner to an ongoing produce and exchange broking organisation, started by his brother George John. It was already in existence when he arrived. With the Central Province becoming the hub of activity, they established an office in Kandy, with George John taking charge. This partnership between brothers expanded with the arrival of their nephew W. G. John. The Colombo office of John Brothers was situated in Baillie Street Fort, the birth place of many other mercantile establishments.
Contrary to general belief, John Brothers was formed without any Mincing Lane connections, with the original partners drawn from different walks of life. With the steady expansion in tea, they had no option but to look in that direction for experts in tea.
The partnership between the two brothers and the nephew was dissolved in 1878, and Edwin John set up his own establishment called E. John at, 19 Upper Chatham Street, Fort. A brass plaque displayed at the door-way proclaimed that they were produce and exchange brokers.
Life was not at all easy during the pioneering days. E. John emerged at a very difficult time when the coffee industry was fast fading away, and the tea industry struggling to be born. Villiers recalled that “Business was at a very low ebb, during the years 1878 to 1888. Most of the brokers, if at all, lived in their offices in the Fort, and it was difficult to make a living sufficient to provide adequate education for the family at home, and many a Ceylon lad missed the opportunity of education which would have been his asset in life. The business in those days was very limited. Coffee had all but gone out, tea had not arrived and the little business there was in cinchona was not enough to go round.”
Conditions began to improve after about 1890, and with it, the organisational structure had to be expanded. Tea was going to save the day for them. Herbert Tarrant was the first trained tea taster from Mincing Lane to join the firm. He gave up a lucrative job at Charles Hope & Company, well-known tea buyers then, to take on a billet at E. John in 1890.
Expansion thereafter was fast. A. C. Rogers joined the firm in 1892. In 1895, Reginald John was taken into the partnership, and Lionel Ottley Leefe was brought in from Hawes & Herty of Mincing Lane, to head the tea department
They continued to trade under the name of E. John. With the partnership expanding in 1901, with the inclusion of C. E. Haslop and L. O. Leefe, the style and the title of the firm was changed to E. John & Company.
In 1910, there was an upsurge in rubber shares, and the London Stock Exchange reached new heights. Good business was conducted in shares and all brokers benefited during this boom period. With this steady expansion in business, the location of the office that they had occupied for thirty-four years was shifted to National Mutual Insurance Buildings.
Many changes to the structure of the company occurred thereafter. In January 1948, E. John & Company amalgamated with two London tea brokers Wm. Jas. and Hy. Thompson & Company and Goe. White & Company of Fenchurch Street, with their representatives on the local board. With it, the name of the firm was changed to E. John, Thompson, White & Company, Ltd.
With these changes, two Ceylonese H. D. Walter De Silva and C. D. H. Leitan were employed as assistants.
In 1959, one of the biggest amalgamations in broking history in the island took place. E. John & Company joined hands with two pioneer firms in this field, Keel & Waldock Ltd and E. John Thompson White & Company to form John Keel Thompson White Ltd.
Keell & Waldock has a long and delightful history, and it may be safe to say that they may have had their embryonic stages at the Colombo Hockey & Football Club in 1896. They moved in fast to expand their businesses, after having secured a sporting relationship between two neighbouring mercantile establishments, one situated at No.13 and the other at No.15 Queen’s Street Fort. Keell was a proficient tea taster. Being a sports enthusiast, he was made the secretary of the CH & FC.
F. W. Waldock was the Manager of the Orient Company who were well into the export of desiccated coconut and coconut fibre. They enjoyed a big stake in the manufacture of railway components, which were very much in demand at that time. They were also involved in insurance work and held a number of agencies. They occupied an office next to Keell & Waldock. Many others from the Waldock family joined the firm. Two Waldocks and Keell were active members of the CH & FC, and had played rugby together. It was this association that saw the birth of Keell & Waldock in 1902.
This form of association continued until 1960, when the firm of John, Keell, Thompson White Ltd, came into existence. Towards the end of 1973, the company acquired a controlling interest in Walker Tours and Travels (Ceylon) Ltd. In 1974, the company acquired a major portion of the shares of the Mackinnon Mackenzie Group of Companies. In 1978,one hundred years after Edwin John started his one-man business, John Keells Ltd was founded with Mr. Mark Bostock as the first Chairman.
Somerville & Company
William Somerville commenced his professional life as an assistant in the firm of Fowlie, Richmond & Company in 1872, which rose from the ruins of Nichol, Cargill & Company. This association was liquidated in 1875. When he founded his own company in 1876, the broking trade was well established. In 1880, he was joined by James Forbes, who hailed himself as the only qualified tea taster at that time. His stay with Somerville was short lived, and left the services in 1882 to form his own firm, Forbes & Walker, in partnership with George Chapman Walker.
Somerville arrived in the island at a time when the country was unified. In agriculture, the dependence on the single staple coffee was replaced by a more diversified cultivation. Tea by then, had proved a sturdier market product. With faith in quality and service as his motto, he established Somerville & Company single handed, providing all the finances needed to get the project off the ground, with four local to assist him at the start.
A small sign board appeared in due course, announcing to the business community that another service organisation has come into being. Coffee was his original attraction, but as conditions became difficult and more competitive, with the staple changing from coffee to tea, he was forced to expand his scope of operations. He was soon dealing in tea, cocoa, cinchona, and coconuts.
To William Somerville, it was the coffee industry that was going to model his future. His hopes were blasted when the entire industry collapsed in the 1880’s, stricken with a deadly disease. This economic collapse hurt all those in the mercantile sector, but for Somerville, he had by then switched sides and was hopeful of the tea industry offering greater opportunities for survival. It was for this reason that he introduced the “Auction System” so early in the day.
It was during these hard times that Somerville became the tutor to many enterprising young Britishers. There were many instances where the student had taken advantage of his tutoring and used his establishment as a spring-board to vault themselves to better positions.
By the early twentieth century, Somerville was beginning to feel the pressure of had work, and was bracing his hopes on the capabilities of his son, to uphold the traditions of Somerville & Company and succeed in the family business. He must have been a very disappointed person when his son decided to leave to Australia a few years later.
One of the first amalgamations between a foreign broking firm and a local took place in 1911. Patrick Gow of Gow Wilson & Stanton Ltd. London became a senior partner of Somerville & Company, and the firm was renamed Gow Somerville & Company.
The business was converted into a Private Limited Liability Company in 1925, under the name of Gow Somerville & Company Ltd. With the death of Patrick Gow in 1926, the company reverted to the title of Somerville & Company.
The second World War put heavy pressure on the administration of Somerville & Company Ltd. as some of the competent persons were called for active service. It was during this time, that the attitudes of the Europeans towards the Ceylonese started to change. It was found out that a Ceylonese if given the same opportunities could easily match up to the imported counterparts. In 1947, A Homer, who was the head tea clerk at Somerville & Company Ltd. was promoted to the position of an assistant in the firm.
After Independence, this trend towards Colonisation began to gather momentum, and the fastidious and the cliquish outlook of most Europeans began to open up. They saw the writing on the wall. It was not just managerial substance they were interested in. Above all, they were looking for people with sum and substance, with whom they could trade their local interests, as time was running out for them.
After a through hunt, D. A. Dias was recruited as the first Ceylonese tea broke to serve Somerville & company in the capacity of an executive in 1955. Vast6 changes took place during the ensuing years, and in 1963, D. A. Dias and P. H. M. Soysa were invited to join the Board.
Mr. Dias took over the affairs of the company at a time when the entire world of commerce and trade was falling apart, and the post-independent political developments in the country were casting long shadows over the activities of Brokers.
Many mid-course corrections had to be made, and they were all faced with circumspection. After having completed a long innings of twelve long decades, Somerville & Company is well geared to face the future with confidence.
Forbes & Walker Ltd
Sir Thomas Villiers who reported in a very comprehensive manner the origins of some of the pioneers in the mercantile world, stated in his book “Mercantile Lore” that Forbes and Walker were established on 1st August 1881. Although no actual records are available to prove the date of inauguration, this is one indicator that leads us to suppose that the date is absolutely correct.
It is logical to claim earlier descent, but we could assume that James Forbes and George Chapman Walker “got together” in say June or July 1881, but started proper business from 1st August 1881, from which date they started keeping books and numbering the contracts they put together, in a chronological order.
“Tea, Rubber, Produce, Exchange, Freight and Share Brokers.” So read the board that was displayed at 28 Chatham Street Fort. This was the first communication made to the mercantile world, after the establishment of the partnership between James Forbes and George Chapman on 1st August 1881.
It is very significant that in their various lines of businesses, tea had taken precedence over other forms of activities. It had remained so even today, despite radical changes and shifts in business opportunities to more lucrative avenues in the world of commerce in most cases, over the past hundred years.
In the year 1953, about 257.5 million pounds had passed through the public auctions of which Forbes & Walker had handled 104 million pounds. They obtained an average price of Rs.1.91 per pound. At the sale of 17th April 1950, R. H. Horne had sold 1,205 lots between 3.10 pm and 6.45 pm at an average speed of nearly 6 lots per minute.
It is recorded that O. B. Forbes, the son of the founder, had produced a cash book, the first of its kind in use then, which indicated the brokerage earned from 1st August 1881 to 31st July 1882, and for the following two years. Further, the first profit and loss account for the first month of operation indicated that each of the partners took home Rs. 257.84 for theirs troubles.
James Forbes began tea tasting with Gow Wilson & Company in London. He arrived in Ceylon to pursue a career in planting. After a brief attempt at planting, on Hunasgiriya in Wattegama, he joined William Somerville who had already establish a broking establishment in Colombo. He was made a partner in 1881.
His stay at Somerville however was short-lived. He left the company to form a partnership with George Chapman Walker, and with this association, a new company was formed. It had stood the hardships of a by-gone era and after 120 years has come up with a novel form of trading in tea. It is said that James Forbes was the first qualified tea taster to start as a broker, at a time when broking business was still in its infancy. It naturally follows, that Forbes & Walker had made vast riches from the development of the tea industry in the country. From the very inception, they were able to build up a large tea broking business in the island.
The formation of this partnership took place when the coffee industry had failed, and at a time when many proprietors were going through the insolvency courts. There were still others who often ended up becoming superintendents they owned earlier. Most proprietary planters however showed their grit and determination to weather the storm as best they could, and the only means of survival was to convert their holdings into Limited Liability Companies.
Forbes & Walker played an important part in the formation of these companies by providing the much needed finance both locally and from abroad, to convert the diseased coffee plantations to tea. From this point onwards, the proprietary planter faded away partly on their own accord, so that the black days of 1880 to 1890 would never return.
Forbes & Walker, from the very start, enjoyed a well-grounded financial base, which was used successfully to secure additional business. Following the marriage of George Walker, a rich individual by his own right, to the widow of William Rose, they came in for a good deal of money and valuable urban properties. They owned Bloemendhal Mills and several estates. This marriage at that time was considered a merger of “liquid cash and fixed assets.” This unification provided all the confidences to an already bankrupt planting community to seek assistance from Forbes & Walker. With all these assets, they were able to steal a march over their counterparts from the very inception.
In 1946, Forbes & Walker merged with R. Gordon & Company, its neighbour at Prince Street Building in Colombo. This merger of two firms specialising in the same fields of freight and commodity broking, created a sensation among the broking community, as it was the first of its kind to receive recognition.
The next big change of consequence took place on the 1st of April 1948, when the firm that had been incorporated in January 1948 as a private limited company began trading under the name of Forbes & Walker Ltd.
The plantation sector and the tea industry in particular, has seen radical changes over the past hundred years, but the structure of Forbes & Walker has remained relatively composed. They started as a service organisation, to aid the mercantile sector, and they have remained so until recent times. Radical changes lately however forced them to view the situation differently, and in recent times, they have broad-based their ownership structure by offering shares to the public. This step was taken to fall in line with the ever changing tide of events in the mercantile world.
Forbes & Walker has deviated very little from its original concept, but have faced successfully, the severe challenges during the past 120 years of existence, to uphold the original concept of service to the business world and the community at large. It has stood the test of time.
Bartleet & Company
This company was established in 1904 by Wilton Bartleet. With the steady expansion in trading activities taking place in the country during the early twentieth century, there were many British interests looking in this direction for combining broking interests. The first link between Mincing Lane and Fort originated when George White & Company of London went into partnership with Wilton Bartleet, who played an important role during the formation of Delmege Forsyth & Company during the late nineteenth century.
This was the first introduction of the direct London’s broker’s interest in Colombo business. It was set up to take advantage of the fast developing broking activities associated with the sale of tea, rubber, coconut, cocoa, and spices. This was one of the original member’s of the CBA.
The anticipated advantage to both companies from interchange of business however did not materialise, and in 1912, the partnership was dissolved and the local firm appeared as Bartleet & Company, with P. S. Parsons and Arthur Boys as partners and W. S. Findall and F. R. C. Doyle as assistants.
The success of the “British Period” of the company’ history was largely moulded by John Parson. He was knighted in 1945 for his outstanding services to the country and the community at large.
As a result of ill-health, Bartleet gradually relinquished active participation in the company’s business, and finally died in London in 1937. Business developed fast for Bartleet & Company, and became an important figure in the broking field, with the result, they were forced to move office to a more spacious building at Charted Bank, in Fort.
History was made in 1958, when for the first time in the history of broking a Ceylonese was invited to join the Board of Bartleet & Company. With the appointment of Mr, M. E. Wijesinghe, to the Board, the company entered a new phase of activity. He was soon elevated to the position of the Chairman, and this came about at a time when the government was actively pursuing a policy of Ceylonisation. He actively supported this cause, and Bartleet & Company was soon filled with Ceylonese nationals at all levels.
They Came, They saw… They conquered
The conquest of Ceylon by the British was not undertaken half-heatedly, nor was it an accident. It was a well-planned operation, properly executed after having taking into considerations all the potential available in the country for colonisation. “There is no part of this earth’s surface perhaps about which more has been written than about the island of Ceylon.” These were the introductory words used by J. A. Ferguson at a meeting held at the Whitehall Rooms, Hotel Metropole way back on March 8th 18982, when he acquainted Ceylon to a group of prospective investors.
Sir Emerson Tenet, the great historian, opening his first volume of his fascinating work, Ceylon” says most truly, “from whatever direction it is approached, unfolds a scene of loveliness and grandeur unsurpassed, if it be rivalled by any land in the world.” |