The The British tea trade
waited diligently all these years to pay a tribute
to Sri Lanka’s tea industry that they
had nurtured up to recent times. The greatest
recognition Sri Lanka ever got was at the last
charity auction held on Monday 29th June 1998,
when the curtain ultimately fell on the London
Tea Auction. It was the last cuppa for London,
when an excellent invoice from Hellbodde, broke
a 319 year record by obtaining a price of pounds
sterling 555 for a kilo of FP, a grand total
of pounds sterling 24,420 for a single chest
of tea. It is the rarest and the most expensive
tea in the world today, so said the Financial
Times. It will be served exclusively in Betty’s
Café tea rooms in Yorkshire.
The lot that stole the show was auctioned by
Mr Robin Harrison of Thompson, Lloyd & Ewart.
His name deserves a place in the chronicles
of the tea trade, for having performed the last
rights on the oldest British institution firmly
incorporated for the sale of tea by “Public
Cry” in the year 1679. His task was discharged
in the most appropriate manner, but he expressed
a sense of sadness for having concluded operations
of such an old institution. He expressed his
feeling quite clearly to the many hundreds of
tea packers, blenders and journalists from across
the country and elsewhere, who had congregated
at the London Chamber of Commerce to witness
this heart-rending event, and to bid a moving
farewell.
Amidst this emotional tangle, auctioning of
tea got under way without much excitement, but
paying up freely to promote an admirable cause.
There was a deadly silence when the final lot
of one chest of FP from Hellbodde Estate Pussellawa,
Sri Lanka came under the hammer. This was the
final opportunity for those present to help
swell the coffers of the various charities this
auction was going to assist. Bidding for the
single chest, the final lot began at pound sterling
10, but soon reached pound sterling 200, leaving
the final battle to two of London’s largest
blenders, Twinings and Taylors of Harrogate.
Bidding hesitated for a while. “Take a
deep breath,” Harrison told Wild amidst
uneasy laughter, but bidding continued until
it reached pound sterling 500 per kilo. There
was pin drop silence once again, and there appeared
to be no more offers.
“It’s 505 pounds I’m looking
for." “It’s your place in history
Sir” declared Harrison. “And five”
said Wild, and “510” said Leader.
“I think it’s a snit (bargain) at
this price.” “It’s historic
and the last chest of tea to be sold at the
London Auctions”, so said Harrison. The
next bid from Wild was Pounds 555 for a kilo.
With this bid the hammer came down hard on these
44 kilos of delicate tea from Hellbodde Estate,
situated at Pussellawa, and managed by Pussellawa
Plantations Ltd, sold for pound sterling 555
($924) per kilo, and in all pound sterling 24,420.
With this last drop of the hammer, the curtain
fell on the London tea party.
After the bidding, Mr Wild staggered from the
seat, flustered and perspiring, and all what
he could say between loud cheers from the large
crowd was that he needed a few minutes rest.
As for the precious cargo that he had acquired,
he said that the tea will be served to the customers
of Betty’s Café tea shops across
Yorkshire at specially discounted rate. It would
still be sold to thirsty customers at Pounds
10 a pot. I will however give a kilo of it to
Mr Leader. The winner Wild later disclosed that
he had no ceiling in mind when bidding started,
other than to make sure that Twinings didn’t
get it.
With this last bid, the London Tea Auction ceased,
but its reminiscences will linger in the minds
of the veterans who had matured into tea at
this historic spot. All the stalwarts of the
London tea trade were present, and many were
the sentiments expressed.
“There were a whole load of characters
who loved having a laugh," said Jim Vast,
managing director of Tea Services. “I
will miss bidding against everyone. Anyone who
says they don’t like the auctions is a
very sad fellow.
David Panter, a senior retired broker, and now
the chairman of the Tea Planters Investment
Trust, traced the reasons for the clinical death
of this institution. He said, “In the
1950’s when he started, there were 80,000
chests of tea sold a week at the auctions. It
slowly declined down to 10,000, and now 5,000.
Chris Pinfold, director of tea buying and blending
for Taylors summed up by saying “the final
auction was a sad event, but this end has been
coming for sometime, and on a similar note,
former trader Claude Mole remarked, “the
atmosphere was not the same as it was then."
The London Tea Auction no doubt served a useful
purpose during the pioneering days of tea marketing,
but today it has outlived its usefulness. It
has failed to keep abreast of new technology
and changing patterns in trading. The gavel
had to fall permanently for the trade to turn
a new leaf. “It was a sad event”
said Mike Bunston, chairman of the International
Tea Committee, and a director of Wilson Smithett.
“We will continue to sell tea, it will
be directly to private buyers."
A shadow fell on the most celebrated locations
such as Mincing Lane, The Plantation House,
and the London Chamber of Commerce, that acquired
fame and esteem over the years, due to its commitment
to tea. Tea will not be traded in these locations
anymore, and the London Tea Trade will have
to reset their sights, if they wish to continue
in tea business. This no doubt is going to be
a trying time for those Britishers involved
in tea, but with the experience gained through
centuries in tea marketing, they will unfold
new methods to remain in business.